The ESR® Distinctive is an award granted annually in Mexico by the Mexican Center for Philanthropy (Cemefi) and AliaRSE.

This badge not only adds value to the brand and profitability, but also certifies companies before their employees, investors, customers, authorities and society in general, as a voluntary and publicly committed organization with a socially responsible management as part of their culture and business strategy. The ESR® Distinctive is endorsed year after year to maintain its focus, in Mexico, around 1126 companies are ESR, among them, SMEs, companies and corporations, which have short-term benefits, as they are perceived by their associates and consumers as superior in their management and marketing processes.